Creativity as a crucial factor in today's economy: TikTok's impact on the positioning of products and services.

Authors

DOI:

https://doi.org/10.32870/revistaargos.v13.n32.e0180

Keywords:

Economy, Commercials, Creativity, Tik tok

Abstract

This article aims to investigate the perception that people have about commercials and how they have evolved thanks to social networks. In turn, the work will investigate how creativity has become a key point for sales and or positioning of brands and products; in order to detect whether creativity on digital platforms, specifically tiktok, have boosted the sale of products since, by implementing creative and homogeneous sales strategies to the content normally uploaded by the content creator, the consumer decreases his rejection of the commercial, which allows the product to have a better positioning.

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References

Arbeo Jorge (s.f). La gestión del talento en la era digital. Extraído de: https://www.foxize.com/capacidades-para-hacer-marketing-en-la-era-digital/

Convenio Andéres Bello (CAB). (2015). Economía y cultura. Clase 1. YouTube

https://www.youtube.com/watch?v=eo01Nb--njg

Convenio Andéres Bello (CAB). (2015). Economía y cultura. Clase 2. YouTube

https://www.youtube.com/watch?v=j256OTSGrJ8

Guzmán Carlos (2014). Economía de la cultura y de la creatividad. Universidad Central de Venezuela.

López Navarrete, A., Cisternas Osorio, R., Díez Somavilla, R., & Cabrera Méndez, M. (2024). La interacción del usuario en TikTok: el engagement según la tipología de contenido. Tsafiqui - Revista Científica En Ciencias Sociales, 14(1). https://doi.org/10.29019/tsafiqui.v14i22.1200

Santoloya, Silvia (2024). La nueva era digital: análisis de tiktok como estrategia publicitaria. Extraído de: https://uvadoc.uva.es/bitstream/handle/10324/70761/TFG-N.%202435.pdf?sequence=1&isAllowed=y

TEDx Talks. (2019). Por qué las industrias creativas son el nuevo petróleo. Felipe Buitrago. TEDxNeiva. YouTube. https://www.youtube.com/watch?v=JHPDclyWqz4.

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Published

2026-07-01

How to Cite

Hidalgo Sánchez, P. N. (2026). Creativity as a crucial factor in today’s economy: TikTok’s impact on the positioning of products and services. Argos Journal, 13(32), 1–12. https://doi.org/10.32870/revistaargos.v13.n32.e0180

Issue

Vol. 13 No. 32 (2026): July-December

Section

Literary discussion

License

Copyright (c) 2026 Patricia Nazareth Hidalgo Sánchez

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