Creativity as a crucial factor in today's economy: TikTok's impact on the positioning of products and services.

Authors

Keywords:

Economics, Advertising, Creativity, TikTok, Brand positioning

Abstract

Argos. Revista de Estudios literarios, Lingüística y Creación Literaria. 2026 e0175

 

 This article aims to analyse the perception that individuals have of advertisements and to examine their evolution within the context of social media. It also explores the role of creativity as a key factor in increasing sales and enhancing the positioning of brands and products. In this regard, the study seeks to determine whether creativity applied in digital platforms—particularly TikTok—has contributed to boosting product marketing. It is based on the premise that, by implementing creative advertising strategies aligned with the usual style of content creators, consumer resistance to commercial messages decreases, thereby favouring improved product positioning. Consequently, the interplay between creativity and economics emerges as a determining factor in achieving effective outcomes that satisfy consumers, production channels, and sponsors.

Downloads

Download data is not yet available.

References

Arbeo, J. (s.f). La gestión del talento en la era digital. https://www.foxize.com/capacidades-para-hacer-marketing-en-la-era-digital/

Convenio Andrés Bello (CAB). (2015). Economía y cultura. Clase 1. YouTube https://www.youtube.com/watch?v=eo01Nb--njg

Convenio Andrés Bello (CAB). (2015). Economía y cultura. Clase 2. YouTube https://www.youtube.com/watch?v=j256OTSGrJ8

Guzmán, C (2014). Economía de la cultura y de la creatividad. Universidad Central de Venezuela.

López, A., Cisternas, R., Díez, R., & Cabrera, M. (2024). La interacción del usuario en TikTok: el engagement según la tipología de contenido. Tsafiqui. Revista Científica En Ciencias Sociales. 14(1). https://doi.org/10.29019/tsafiqui.v14i22.1200

Santoloya, S (2024). La nueva era digital: análisis de tiktok como estrategia publicitaria. https://uvadoc.uva.es/bitstream/handle/10324/70761/TFG-N.%202435.pdf?sequence=1&isAllowed=y

TEDx Talks. (2019). Por qué las industrias creativas son el nuevo petróleo. Felipe Buitrago. TEDxNeiva. YouTube. https://www.youtube.com/watch?v=JHPDclyWqz4

Downloads

Published

2026-04-20

How to Cite

Hidalgo Sánchez, P. N. (2026). Creativity as a crucial factor in today’s economy: TikTok’s impact on the positioning of products and services. Argos Journal, 13(31), 1–11. Retrieved from https://revistaargos.cucsh.udg.mx/index.php/argos/article/view/233

Issue

Vol. 13 No. 31 (2026): January-June

Section

Literary discussion

License

Copyright (c) 2026 Patricia Nazareth Hidalgo Sánchez

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

You are free to:

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.